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iTZCALi Tapas and TequilaSeptember 2022 to January 2024

Coordinated a 300-seat restaurant opening around one fixed deadline.

The opening depended on construction, licensing, vendors, menu and pricing decisions, POS, reservations, staffing, training, scheduling, payroll, and service readiness. A delay or weak handoff in one area could stop the entire launch.

Role
Director of Operations and Launch Consultant
Venue
300-seat restaurant
Team built
Approximately 60 employees
Launch model
Fixed deadline with interdependent workstreams

The problem

The concept had a fixed opening window, but the work was distributed across owners, contractors, vendors, regulators, software providers, managers, and a new team. Readiness could not be judged by construction progress alone. The restaurant also needed an operating model that could handle high volume after opening.

My responsibility

I coordinated the launch program and built the operating system. My scope included licensing, vendor readiness, menu and pricing, POS and reservations, staffing, training, scheduling, payroll, safety documentation, soft opening, and the move into full service.

What I did

  • Mapped the workstreams, owners, dependencies, readiness gates, and escalation points around the opening date.
  • Recruited and trained approximately 60 employees and established manager routines before launch.
  • Implemented Toast and Sling and connected them to menu, labor, scheduling, and service workflows.
  • Used soft-opening feedback to find bottlenecks before full-volume service.
  • Reduced the operating menu from 45 items to 12 and simplified cocktail production from approximately two minutes to 30 seconds.

Three decisions that shaped the launch

Manage readiness, not activity

A workstream was not complete because someone was busy or a task was started. It was complete when the next team could use the output.

Reduce complexity before opening

The menu and bar workflow were simplified before the team faced peak volume, which reduced training burden and service variability.

Use the soft opening as a test

Feedback was converted into specific corrections rather than treated as a ceremonial preview.

Result

The restaurant generated $165,000 in its first 14 days and served up to 600 covers in a night. The team entered full service with a simpler menu, faster bar workflow, operating procedures, safety documentation, scheduling controls, and trained managers.

$165,000
Revenue in the first 14 days
60
Employees recruited and trained
Up to 600
Nightly covers
45 to 12
Operating menu reduction

Evidence and limits

The bar at iTZCALi Tapas and Tequila
The completed bar and service area after launch preparation.

Licensing records, financial statements, employee records, vendor agreements, and private operating documents are not published.